CURRICULUM
Course Modules
Examples
1
2
3
4
Business Law
General Management
Creative Accounting
Operation Management
The Starbucks Wi-Fi case.
M&A at billion $ companies – Their business development unit may be your Exit.
Did Groupon use misleading Gross Margin prior to the IPO?
Pareto principle for Software bugs, crashes, and errors.
5
Finance
Finance (cont.)
Marketing & Sales
1994-2002: Amazon Accumulative Deficit at Break Even point: $2.6B: PV of Losses.
Dual Incentive Method - DropBox. Learn about incentive programs, and so much more.
8
9
10
Marketing & Sales (cont.)
Negotiation
Organizational Behavior
11
12
13
Organizational Behavior (cont.)
Managerial Economics
Entrepreneurship
The case of DuPont’s StainMaster- Promoting down the distribution chain.
How Neat Group almost lost a multi-million investment from United Airlines: what happens to all the negotiation theories when your BATNA flips without any warning.
The corridor.
Who should I hire as a VP Marketing & Sales to penetrate the US market? (1) My buddy from the army (2) Industry executive (3) Who the hell knows (4) all the answers are wrong.
IEC Case: Rational Ignorance.
5Min: How to geniusly reinvent your initial strategy and end up as an AOL company.
6
7
The VC valuation method and 7 shades of Angels