CURRICULUM

Course Modules

Examples

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2



 

3





4

Business Law



General Management

Creative Accounting



Operation Management

The Starbucks Wi-Fi case.



M&A at billion $ companies – Their business development unit may be your Exit.

Did Groupon use misleading Gross Margin prior to the IPO?





Pareto principle for Software bugs, crashes, and errors.

5

 

Finance

Finance (cont.)





Marketing & Sales

1994-2002: Amazon Accumulative Deficit at Break Even point: $2.6B: PV of Losses.





Dual Incentive Method - DropBox. Learn about incentive programs, and so much more.

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9





10

 

Marketing & Sales (cont.)





Negotiation



Organizational Behavior

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12







13



 

Organizational Behavior (cont.)





Managerial Economics



Entrepreneurship

The case of DuPont’s StainMaster- Promoting down the distribution chain.

 

How Neat Group almost lost a multi-million investment from United Airlines: what happens to all the negotiation theories when your BATNA flips without any warning.

The corridor.

Who should I hire as a VP Marketing & Sales to penetrate the US market? (1) My buddy from the army (2) Industry executive (3) Who the hell knows (4) all the answers are wrong.





IEC Case: Rational Ignorance.





5Min: How to geniusly reinvent your initial strategy and end up as an AOL company.

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7



 

The VC valuation method and 7 shades of Angels