CURRICULUM

Course Modules

Examples

1. Business Law


2. ​General Management



3. Creative Accounting



4. ​Operation Management



5. Finance

​6. Finance (cont.)



7. Marketing & Sales



8. Marketing & Sales (cont.)



9. ​Negotiation



10. ​Organizational Behavior



​11. Organizational Behavior (cont.)



​12. Managerial Economics



​13. Entrepreneurship

The Starbucks Wi-Fi case.



​M&A at billion $ companies – Their business development unit may be your Exit.



Did Groupon use misleading Gross Margin prior to the IPO?

Pareto principle for Software bugs, crashes, and errors.


​The VC valuation method and 7 shades of Angels



1994-2002: Amazon Accumulative Deficit at Break Even point: $2.6B: PV of Losses.


Dual Incentive Method - DropBox.





The case of DuPont’s StainMaster- Promoting down the distribution chain.


​How Neat Group almost lost a multi-million investment from United Airlines: what happens to negotiation theories when your BATNA flips without any warning.

​​The corridor.



Who should I hire as a VP Marketing & Sales to penetrate the US market? (1) My buddy from the army (2) Industry executive (3) Who the hell knows.


​

IEC Case: Rational Ignorance.

​5Min: How to geniusly reinvent your initial strategy and end up as an AOL company.